We create waterless beauty innovation to help your skin
and save water, carbon, and waste in the process.
Here at Conserving Beauty, we’re about making conscious beauty accessible, fun and simple, with effective products designed for humans of all skin types.
We’re serious about saving the planet in everything we do, so that sustainability (and your skincare!) doesn’t have to feel stressful. It’s our aim to inspire others to live consciously through their everyday routine, without sacrificing results – so you can do your bit because you want to, not because you’re made to feel guilty or obligated.
We also believe that choosing products that care for the earth shouldn’t cost the earth, which is why our products are formulated entirely without water – so your skincare is never diluted, and your results are never watered down.
We believe water(less) is more
More for your skin
Without water, the pure ingredients chosen for Conserving Beauty’s powerful formulas aren’t diluted, which means they can be delivered directly to the skin – so our precious natural resources are never wasted, and your results are never watered down.
More for the planet
Water is a diminishing resource, with research indicating that two thirds of the population will live in a water-shortage environment by 2035 (yep, that’s only a few years away – we’ll let that sink in). We’re proud to be the first beauty member of The Water Footprint Network, which allows us to research and sustainably manage our water footprint.
More for your money
Believe it or not, most beauty products are actually 70-90% water, which means you’re splashing most of your hard-earned cash on something that doesn’t actually benefit your beauty routine.
Why we don't do 'clean' or 'dirty'
We’re not about demonising different ingredients, because it’s not about what we leave out – it’s what we put in. All our products contain 13 or less powerful ingredients that are proven to support your skin. We focus on formulas that bring together the best of science and nature, never messing with the scent, colour or performance of each ethically-sourced ingredient.
Meet our Founder
NATASSIA NICOLAO
Natassia founded Conserving Beauty in 2021 to unite sustainability with skincare so there's no longer a choice between conserving our beauty and the planet's. After completing a Bachelor of Science she began working at Australia's leading beauty and wellness companies across product development, ethical sourcing, and sustainable supply-chains.
Natassia would often flip over her favourite beauty products to read the labels, only to find that water was the primary ingredient. Water is our most precious finite resource which is why the United Nations declared a Water Action Decade for Sustainable Development in 2018.
With most beauty products containing up to 70-00% water, plus the additional water used to create products in the supply chain, it was clear that the beauty industry needed to start doing things differently.
Inspired by her belief that waterless formulas could offer more – for both our skin and the earth – Natassia combined her science background and supply chain experience to develop a range of waterless beauty products that didn’t sacrifice results or our most precious finite resource - water.
It remains her mission to champion sustainable practices in a way that involves, educates and empowers others, whilst advocating for change across the entire beauty industry.
Meet the people behind us
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FEDERICA NICOLAO, AICD
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Sustainable supply chain expert with the skill to design and execute innovative growth strategies. Founding partner of Era Ventures, Executive Director at Benjamin Duncan Group.
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KERRI LEE SINCLAIR
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20+ years working across the high-growth eco-system, from co-founding her own start-up (sold to Microsoft in 2007), through to working in Australia’s leading tech businesses. Chair of SBE Australia by Springboard Enterprises.
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ELLE MACPHERSON
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Australian icon, entrepreneur, model, actress, and businesswomen. Founder and creative director for a series of business ventures, including wellness brand WelleCo and Elle Macpherson Intimates.
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TRACI MADDOCK
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Leading digital strategist, Oxford fellow, and social media architect specialising in identifying and realising authentic partnerships between brands, causes, and celebrities. Traci defined the strategy for David Beckham’s digital and social media presence over the last decade and has worked extensively with talent including Lewis Hamilton & Neymar Jr.
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RACHEL KELLY
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Deep experience in leading the accelerated growth for global brands through Executive experiences with Afterpay as EVP, APAC and Global Instore, Global CEO at T2, and Exec Director at The Just Group. Rachel is both investor, advisor, and NED to a number of tech, beauty and retail start-ups in AU and the UK.
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GIANT LEAP
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Giant Leap Fund is Australia’s first venture capital fund that is 100% dedicated to investing in impact start-ups – rapidly scalable businesses that blend financial returns with real and measurable social and environmental benefits.
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ALBERTS IMPACT
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Fifth generation Australian family business investing in the next generation of pioneers. Alberts Impact spans venture capital investing, philanthropy, advocacy, responsible investment and more.
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ERA VENTURES
Learn moreINVESTOR & ADVISOR
Formally known as The Foundry. Investing in the new era of transformative global brands. Deep consumer expertise –a team of consumer brands operators and investors. Era is also an investor in Seed Probiotics, Cariuma, Jinx & Fig 1.
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THE ALICE ANDERSON FUND
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LaunchVic is correcting the early-stage landscape with the $10 million Alice Anderson Fund, an angel sidecar fund that co-invests in women-led startups with private sector investors.
