We create waterless beauty innovation to help your skin and save water, carbon, and waste in the process.

Here at Conserving Beauty, we unite sustainability with beauty products so we no longer have a choice between conserving our beauty or our planet's. We’re about making conscious beauty accessible, fun and simple, with effective products designed for humans of all skin types.

We’re serious about saving the planet in everything we do, so that sustainability (and your skincare!) doesn’t have to feel stressful. It’s our aim to inspire others to live consciously through their everyday routine, without sacrificing results – so you can do your bit because you want to, not because you’re made to feel guilty or obligated.

We also believe that choosing products that care for the earth shouldn’t cost the earth, which is why our products are formulated entirely without water – so your skincare is never diluted, and your results are never watered down.

We believe water(less) is more

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More for your skin

Without water, the pure ingredients chosen for Conserving Beauty’s powerful formulas aren’t diluted, which means they can be delivered directly to the skin – so our precious natural resources are never wasted, and your results are never watered down.

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More for the planet

Water is a diminishing resource, with research indicating that two thirds of the population will live in a water-shortage environment by 2035 (yep, that’s only a few years away – we’ll let that sink in). We’re proud to be the first beauty member of The Water Footprint Network, which allows us to research and sustainably manage our water footprint.

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More for your money

Believe it or not, most beauty products are actually 70-90% water, which means you’re splashing most of your hard-earned cash on something that doesn’t actually benefit your beauty routine.