Not another box to tick
True sustainability isn’t a buzzword, it’s the heartbeat of who we are as a brand. The United Nations’ Sustainable Development Goals provide the blueprint for our mission to conserve the world’s natural beauty – yours and our planet's.







Water Footprint
As the first global beauty partner of Water Footprint Network (WFN), we choose to exclude water from our products and sustainably manage our Water Footprint. Our custom research project with the WFN will be published later this year, measuring the savings we’ve made with each Conserving Beauty product’s exact water footprint. Join our community of WaveMakers to be the first to learn more.
Carbon Footprint
In partnership with SeaTrees, we restore, plant and protect coastal ecosystems. For every purchase of a product or sign-up to our newsletter we plant one mangrove tree in your name. With each mangrove tree that’s planted, carbon is sequestered five times more effectively than tropical forests and critical habitat is created for threatened species in the region. It also helps to provide sustainable employment for two villages in Biak Island, Indonesia and protect the area from storm-surges and rising sea levels.
Waste Footprint
We use infinitely recyclable glass bottles and jars that can be kerbside recycled endlessly, and cartons made from 100% post-consumer recycled paper (in a process chlorine free environment under the ISO 14001 environmental management system, if you wanna get really technical). We also use an environmentally responsible paper made Carbon Neutral and the fibre source is FSC (CoC) Recycled certified. We make sure that our cartons are compact in size to help reduce our carbon footprint when your beauty goodies are on their way to you. Our cartons and shipper boxes are made from uncoated paper and can be placed in your home compost or recycling bin after you're finished with them – cause we both know you’re prob too busy to send your empties to a commercial compostable program.
Traceable Supply Chain
It’s a niche flex, but we’re happy to claim ourselves as supply chain experts. We believe in the importance of a traceable and ethical product lifecycle, from how ingredients are grown right through to when your local postie delivers it to you. Conserving Beauty products are manufactured ethically in Australia with ingredients sourced directly from farms globally, which is why we’ve shared a detailed ingredient listing on each product page. We’re also working on a blockchain traceability project to share complete supply chain transparency with our community – sign up to our WaveMakers community to be the first to learn more.
No deforestation
Conserving Beauty is palm oil-free and doesn’t accept genetically engineered crops, farming endangered plants, and Palm-derived ingredients. All our paper is made from FSC certified recycled paper in a carbon neutral facility.
Animal protection
We’re completely cruelty-free and vegan. We believe animals do not need to be harmed in the process of creating beauty, which is why Conserving Beauty partners exclusively with suppliers who do not condone or test on animals.
Human rights
We’re about respecting everyone
in our ecosystem. We only partner with suppliers who respect their farmers and manufacturing team with the same respect we would, with proper health and safety, freedom to leave, fair pay, free from discrimination and no child labour.
Why water conservation
Water waste isn’t just a drop in the ocean

Why water?
Water is a diminishing resource, with research indicating that two-thirds of the world’s population will live in a water-distressed environment by as early as 2035. That’s why the United Nations declared 2018-2028 to be The Water Action Decade, in an effort to ensure sustainable management of water resources and encourage water conservation.

What is a water footprint, anyway?
A water footprint is the amount of water used to produce all of the goods and services we use. It was defined by Professor Arjen Y. Hoekstra, creator of The Water Footprint Network, to help us identify how our freshwater resources are being consumed and polluted. How much of an impact it has depends on where the water is taken from and when – if it comes from a place where water is already scarce, the consequences can be significant and require action.

The beauty industry’s water footprint is huge
Most beauty products are made from 70 to 90% water, so it’s safe to say that the beauty industry has become way too heavily reliant on it. And this isn’t even including the additional water footprint that’s required to make those products!

Working together to conserve beauty
Conserving Beauty is proudly the first global beauty member of The Water Footprint Network (WFN), which is the global standard for water footprint assessment. The WFN is a platform for collaboration between companies, organizations, and individuals to solve the world’s water crises by advancing fair and smart water use, driving innovation and inspiring change sustain thriving communities and nature’s diversity.


INSTAMELT™ - Changing the game, for good
We developed a world-first patented fabric technology in exclusive partnership with Mccormack Innovation. Our fabric made from a patented water-soluble polymer which is then treated with Conserving Beauty’s anhydrous formulations to create revolutionary skincare solutions that dissolve instantly in water after use.
INSTAMELT™ - Why a dissolving fabric?
We know you were still secretly using those makeup wipes, but did you know that they typically take almost 100 years to biodegrade? That’s why they pollute our waterways and contribute up to 75% of sewer blockages in Australia and 93% in the United Kingdom. Our InstaMelt™ range helps solve this issue by dissolving instantly in water after use or biodegrading in 14 days. They are individually packaged in recyclable sachets and boxes to protect the formulations integrity from moisture and humidity so they don't dissolve before they arrive at your door.
Our guiding Sustainable Development Goals
Since day one, our approach to sustainability has been informed by the United Nations’ Sustainable Development Goals (SDGs). Conserving Beauty was founded with a focus on six specific SDGs:

Goal 5: Gender Equality
Conserving Beauty is founded and led by an all-female board of directors. With stepped up action on gender equality, every part of the world can make progress towards sustainable development by 2030, leaving no one behind.

Goal 6: Clean Water and Sanitation
Conserving Beauty is proud to be the first beauty member of The Water Footprint Network; the global standard for Water Footprint Assessment. We consciously choose to exclude water from our products and sustainably manage our water footprint.

Goal 12: Responsible Consumption and Production
Conserving Beauty is made ethically in Australia with a responsible product lifecycle. We choose to source ethical ingredients directly from ingredient suppliers. We use recyclable, compostable, and soluble materials that are compact in size.

Goal 13: Climate Action
Conserving Beauty focuses on actively reducing our water footprint, waste footprint and carbon footprint through our partnerships with theWFN, SeaTrees and our circular packaging choices. Rather than retrofitting sustainability, we built a traceable and transparent supply chain from the beginning, with water conservation at the forefront.

Goal 14: Life Below Water
Healthy oceans are crucial to the overall health of our planet. In partnership with SeaTrees, we are helping to protect our oceans with water stewardship and restoration projects designed to enable aquatic life to flourish.

Goal 15: Life On Land
Conserving Beauty products are vegan, cruelty-free, and made with traceable ingredients to conserve our planet’s resources and protect life on land. We do not support deforestation and don’t accept genetically engineered crops, endangered plants, palm oil, and palm-derived ingredients. Our compost friendly paper cartons are made from FSC certified post-consumer waste.