Reducing water, carbon, and waste in the process

Water Footprint

As the first global beauty partner of Water Footprint Network (WFN), we choose to exclude water from our products and sustainably manage our Water Footprint. Our custom research project with the WFN will be published later this year, measuring the savings we’ve made with each Conserving Beauty product’s exact water footprint. Join our community of WaveMakers to be the first to learn more.

Carbon Footprint

In partnership with SeaTrees, we restore, plant and protect coastal ecosystems. For every purchase of a product or sign-up to our newsletter we plant one mangrove tree in your name. With each mangrove tree that’s planted, carbon is sequestered five times more effectively than tropical forests and critical habitat is created for threatened species in the region. It also helps to provide sustainable employment for two villages in Biak Island, Indonesia and protect the area from storm-surges and rising sea levels.

Waste Footprint

We use dissolvable, compostable, and recyclable materials.

InstaMelt™ fabric technology dissolves after use within 60 seconds, leaving no microplastics or waste behind.

Bottles and jars are infinitely recyclable glass can be kerbside recycled endlessly.

Cartons are made from 100% post-consumer recycled paper made Carbon Neutral and the fibre source is FSC (CoC) Recycled certified.

Size matters. We make sure that our cartons are compact in size to help reduce our carbon footprint when your beauty products are on their way to you.

Our cartons and shipper boxes are made from uncoated paper and can be placed in your home compost or recycling bin after you're finished with them.

Tracability Matters

It’s a niche flex, but we’re happy to claim ourselves as supply chain experts. We believe in the importance of a traceable and ethical product lifecycle, from how ingredients are grown right through to when your local postie delivers it to you.

Conserving Beauty products are manufactured ethically in Australia with ingredients sourced directly from farms globally, which is why we’ve shared a detailed ingredient listing on each product page. We’re also working on a blockchain traceability project to share complete supply chain transparency with our community – sign up to our WaveMakers community to be the first to learn more.

No deforestation: Plam-free

Conserving Beauty is palm oil-free and doesn’t accept genetically engineered crops, farming endangered plants, and Palm-derived ingredients. All our paper is made from FSC certified recycled paper in a carbon neutral facility.

Animal protection: Vegan + Cruelty-free

We’re completely cruelty-free and vegan. We believe animals do not need to be harmed in the process of creating beauty, which is why Conserving Beauty partners exclusively with suppliers who do not condone or test on animals.

Human rights

We’re about respecting everyone
in our ecosystem. We only partner with suppliers who respect their farmers and manufacturing team with the same respect we would, with proper health and safety, freedom to leave, fair pay, free from discrimination and no child labour.

InstaMelt™ - changing the game, for good

We developed a world-first patented fabric technology in exclusive partnership with Mccormack Innovation. Our fabric made from a patented water-soluble polymer which is then treated with Conserving Beauty’s anhydrous formulations to create revolutionary skincare solutions that dissolve instantly in water after use.

Why InstaMelt is the solution

We know you were still secretly using those makeup wipes, but did you know that they typically take almost 100 years to biodegrade? That’s why they pollute our waterways and contribute up to 75% of sewer blockages in Australia and 93% in the United Kingdom. Our InstaMelt™ range helps solve this issue by dissolving instantly in water after use or biodegrading in 14 days.

Learn more

Why water conservation matters

Why Water?

Water is a diminishing resource, with research indicating that two-thirds of the world’s population will live in a water-distressed environment by as early as 2035. That’s why the United Nations declared 2018-2028 to be The Water Action Decade, in an effort to ensure sustainable management of water resources and encourage water conservation.

What is a Water Footprint?

A water footprint is the amount of water used to produce all of the goods and services we use. It was defined by Professor Arjen Y. Hoekstra, creator of The Water Footprint Network, to help us identify how our freshwater resources are being consumed and polluted. How much of an impact it has depends on where the water is taken from and when – if it comes from a place where water is already scarce, the consequences can be significant and require action.

The Beauty industry's Water Footprint

Most beauty products are made from 70 to 90% water, so it’s safe to say that the beauty industry has become way too heavily reliant on it. And this isn’t even including the additional water footprint that’s required to make those products!

Our Water Footprint Research Project

Conserving Beauty is proudly the first global beauty member of Water Footprint Network (WFN), which is the global standard for water footprint assessment. The WFN is a platform for collaboration between companies, organizations, and individuals to solve the world’s water crises by advancing fair and smart water use, driving innovation and inspiring change sustain thriving communities and nature’s diversity. We are leading a researcch project to track and measure our extact water footprint and will publish outcomes soon.

Our approach to sustainability has been informed by the United Nations’ Sustainable Development Goals (SDGs). Conserving Beauty was founded with a focus on six specific SDGs:

  • Goal 5: Gender Equality

    Conserving Beauty is founded and led by an all-female board of directors. Our supplier conduct code helps ensure everyone in our ecosystem is protected from discrimination, no child labor, freedom to leave, equal fair pay.

  • Goal 6: Clean Water & Sanitation

    We create waterless innovation and responsibly manage our water footprint across our supply chain. We invest in water footprint research projects to track and measure savings. Proud first global beauty member of Water Footprint Network and the Australian Water Association.

    Learn more 

  • Goal 12: Responsible Consumption and Production

    Conserving Beauty is made ethically in Australia with a responsible product lifecycle. We source ethical ingredients and transparently show origin on each product page. We use dissolvable, compostable, biodegradable and infinitely recyclable materials that are compact in size.

  • Goal 13: Climate Action

    Conserving Beauty focuses on actively reducing our water footprint, waste footprint and carbon footprint through our partnerships with the Water Footprint Network, Australian Water Association, SeaTrees, Trace, InstaMelt dissolvable technology, and circular packaging choices.

    To learn about our operational carbon positive certification, please visit our Trace Portal

    Carbon Positive Certification 

  • Goal 14: Life Below Water

    In partnership with SeaTrees, we help protect our oceans with water stewardship and restoration projects designed to enable aquatic life to flourish. For each purchase we plant 1 Mangrove Tree in your name to sequester ~308kg of carbon, create critical habitat for marine life and local employment for 2 villages in Indonesia.

    Learn more 

  • Goal 15: Life On Land

    Conserving Beauty products are vegan, cruelty-free, and made with traceable ingredients to conserve our planet’s resources and protect life on land. We do not support deforestation and don’t accept genetically engineered crops, endangered plants, palm oil, and palm-derived ingredients. Our compost friendly paper cartons are made from FSC certified post-consumer waste.

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Our partnership with Provenance

We are proud to partner with Provenance to power our sustainability claims so that our community can shop confidently and in line with their values.

What is Provenance?

Provenance® powers sustainability claims you can trust. The global leader in sustainability marketing technology, Provenance® exists to drive positive change through transparency. They're protecting shoppers from greenwashing using their Proof Point technology, connecting 'green' claims to evidence from the supply chain or third-party verification.

What are Proof Points?

Provenance® is helping us share credible, compelling and fact-checked social and environmental impact information with brand and product Proof Points. Proof Points are interactive icons representing a claim about a business or product. Each Proof Point is part of the Provenance Framework, a collection of 50+ jargon-free claims about social and environmental impact.