Not another box to tick
True sustainability isn’t a buzzword, it’s the heartbeat of who we are as a brand. The United Nations’ Sustainable Development Goals provide the blueprint for our mission to conserve the world’s natural beauty – yours and our planet's.
Why water conservation
Water waste isn’t just a drop in the ocean
Water is a diminishing resource, with research indicating that two-thirds of the world’s population will live in a water-distressed environment by as early as 2035. That’s why the United Nations declared 2018-2028 to be The Water Action Decade, in an effort to ensure sustainable management of water resources and encourage water conservation.
What is a water footprint, anyway?
A water footprint is the amount of water used to produce all of the goods and services we use. It was defined by Professor Arjen Y. Hoekstra, creator of The Water Footprint Network, to help us identify how our freshwater resources are being consumed and polluted. How much of an impact it has depends on where the water is taken from and when – if it comes from a place where water is already scarce, the consequences can be significant and require action.
The beauty industry’s water footprint is huge
Most beauty products are made from 70 to 90% water, so it’s safe to say that the beauty industry has become way too heavily reliant on it. And this isn’t even including the additional water footprint that’s required to make those products!
Working together to conserve beauty
Conserving Beauty is proudly the first global beauty member of The Water Footprint Network (WFN), which is the global standard for water footprint assessment. The WFN is a platform for collaboration between companies, organizations, and individuals to solve the world’s water crises by advancing fair and smart water use, driving innovation and inspiring change sustain thriving communities and nature’s diversity.
Our guiding Sustainable Development Goals
Since day one, our approach to sustainability has been informed by the United Nations’ Sustainable Development Goals (SDGs). Conserving Beauty was founded with a focus on six specific SDGs:
Goal 5: Gender Equality
Conserving Beauty is founded and led by an all-female board of directors. With stepped up action on gender equality, every part of the world can make progress towards sustainable development by 2030, leaving no one behind.
Goal 6: Clean Water and Sanitation
Conserving Beauty is proud to be the first beauty member of The Water Footprint Network; the global standard for Water Footprint Assessment. We consciously choose to exclude water from our products and sustainably manage our water footprint.
Goal 12: Responsible Consumption and Production
Conserving Beauty is made ethically in Australia with a responsible product lifecycle. We choose to source ethical ingredients directly from ingredient suppliers. We use recyclable, compostable, and soluble materials that are compact in size.
Goal 13: Climate Action
Conserving Beauty focuses on actively reducing our water footprint, waste footprint and carbon footprint through our partnerships with theWFN, SeaTrees and our circular packaging choices. Rather than retrofitting sustainability, we built a traceable and transparent supply chain from the beginning, with water conservation at the forefront.
Goal 14: Life Below Water
Healthy oceans are crucial to the overall health of our planet. In partnership with SeaTrees, we are helping to protect our oceans with water stewardship and restoration projects designed to enable aquatic life to flourish.
Goal 15: Life On Land
Conserving Beauty products are vegan, cruelty-free, and made with traceable ingredients to conserve our planet’s resources and protect life on land. We do not support deforestation and don’t accept genetically engineered crops, endangered plants, palm oil, and palm-derived ingredients. Our compost friendly paper cartons are made from FSC certified post-consumer waste.