What inspired you to start Conserving Beauty?
I grew up with a passion for social justice and sustainability, and I always imagined that one day I could create something that could positively impact people, the community and our planet. After completing my degree in Biochemistry, I was working in the beauty and wellness industry and I identified how heavily the industry relies on water – most beauty products contain 70-90% water, not to mention the water footprint that occurs at every stage of the product lifecycle. It was clear to me that the world didn’t need another beauty brand, it needed real change – so I decided to start Conserving Beauty. We believe that waterless is more – for you, for your wallet and for the planet – which is why our products exclude water.